ABOUT

Perspective

I design systems where complexity, scale, and human behavior intersect.

My work spans national cultural heritage, global transportation infrastructure, and enterprise ecosystems—always focusing on turning fragmentation into clarity through structure and decision-making.

I approach design as a system-level discipline rather than a surface-level craft. Throughout my career at companies like Google and Oracle, I have worked on platforms where scale is a lived reality: millions of users, $700M+ revenue streams, regulatory constraints, and long-term operational impact. In these environments, design decisions must hold not only experiential integrity but structural resilience over time.

My background combines product design, information architecture, and artistic practice. I hold a PhD in Information Design, which shaped my methodology: I prioritize structure, hierarchy, and meaning before aesthetics. Whether I am architecting AI-driven signals for Google, leading mobile-first transformations for Oracle’s #1 global HR cloud, or establishing national wayfinding standards for China’s high-speed rail, my focus remains consistent: identify the underlying system, locate the leverage points, and design the frameworks that scale.

I am drawn to environments where fragmentation is the default. I believe strong design leadership is less about producing artifacts and more about framing the right problems, aligning stakeholders around shared principles, and building the "engines" that enable others to move with confidence.

Alongside my professional work, I maintain a parallel artistic practice. This grounds my systems-thinking in sensitivity and restraint, reminding me that behind every platform are real people navigating complexity in real moments. Today, I work at the intersection of strategy and execution—leading design through decisions that shape not just products, but the conditions under which products evolve.

Strategic Expertise

Focusing on the intersection of architecture, policy, and scale.