Perspective
I design systems where complexity, scale, and human behavior intersect.
My work spans national cultural heritage, transportation infrastructure, and enterprise platforms—always focusing on turning complexity into clarity through structure and decision-making.
I approach design as a system-level discipline rather than a surface-level craft. Throughout my career, I have worked on products and platforms where scale is not an abstraction but a lived reality—millions of users, deeply interconnected workflows, regulatory constraints, and long-term operational impact. In these environments, design decisions must hold not only visual or experiential integrity, but structural resilience over time.
My background combines product design, information design, and artistic practice. I hold a PhD in Information Design, which shaped my way of thinking about structure, hierarchy, and meaning before aesthetics. Whether reconstructing an eighth-century Chinese scroll into an immersive digital installation, redefining passenger wayfinding for one of the world’s largest high-speed rail hubs, or leading mobile-first transformations for enterprise software, my focus has remained consistent: identify the underlying system, locate the leverage points, and design decisions that scale.
I am particularly drawn to problems where fragmentation is the default—across devices, teams, domains, or user roles—and where clarity must be intentionally designed. I believe strong design leadership is less about producing artifacts and more about framing the right problems, aligning stakeholders around shared principles, and building systems that enable others to move faster with confidence.
Alongside my professional work, I maintain a parallel artistic practice that informs how I observe form, rhythm, and human expression. This practice grounds my system thinking in sensitivity and restraint, reminding me that behind every platform or process are real people navigating complexity in real moments.
Today, I work at the intersection of strategy, systems, and execution—leading design through decisions that shape not just products, but the conditions under which products can evolve.