In This project, I designed a brand similarity model that synthesizes shopping signals and merchant knowledge to map relationships between brands. The model uncovers how brands cluster based on consumer perception and shared characteristics, enabling higher-quality recommendations, smarter merchant insights, and more intuitive shopping experiences across Google. (Dec 2024)
New Arrivals delivers a strategic freshness framework that surfaces newly released products and future freshness-based annotations at key points in the shopping journey. The experience enriches merchant representation, keeps brand profiles dynamic and up-to-date, and strengthens user engagement by helping shoppers quickly understand what’s new and relevant. (Feb 2025)
Time-based product intelligence is foundational to building relevant, high-intent shopping journeys. With Emerging Content, we developed a framework that interprets time-based product signals to reveal how products align with real-world contexts and moments. This unlocks deeper merchant insight and creates more dynamic, timely experiences for shoppers. (Apr 2025)