
Google Merchant Shopping
Since 2024, I’ve been working at Google Merchant UX team to build Merchant Knowledge and Emerging Signal products, including Trending, Similar Brands, Distinctive Attributes, New Arrivals, Emerging trend. All my proposals have been approved and currently under development.

The project develops a brand similarity model that leverages shopping and merchant knowledge signals to measure the similarity between brands. By analyzing these signals, the model identifies how merchants/brands relate to each other based on shared characteristics and customer perceptions. Dec-2024
New Arrivals is a project surfacing user-friendly experiences to showcase “New Arrivals“ and other future freshness based annotations at the right moments to support shopper journeys. It injects freshness to merchant business representation and drive more meaningful user engagement through the Brand Profile. Feb-2025
Time-based product intelligence is crucial to the shopping experience. Emerging Content project unlocks merchant value by enriching our understanding of how products tie to the real world through time-based product signals. April-2025